Key2Empowerment © 1st May 2014






Man is disturbed not by things,

But by the views he takes on them . . .


 Epictetus (AD 55 - 135)

The principles behind Paradigmatic Coaching™ are not new. The Stoic Philosophers of ancient Greece readily accepted that how a person thinks about an issue creates how they feel about it.

What is new is the exciting way that Key2 Empowerment has created a coaching method that helps the individual to take better control of how they are thinking and thereby influencing the world around them.


Thought is created by the simple act of ‘talking to oneself’ and few truly appreciate the power words can have on oneself or on others. Using neuro-linguistic techniques developed by John Grinder and Richard Bandler, Paradigmatic Coaching™ coaches the individual to employ better self communication patterns.

Thought creates feelings. Sometimes the resultant feelings (emotions) can be so powerful that they almost make talking to oneself impossible. Paradigmatic Coaching™ has developed a unique Applied Emotional Freedom Technique (EFT) based approach which reduces these emotional ‘spikes’ and thus makes it easier for the individual to change how they are communicating with themselves.

This integrated method of coaching is safe, fast and effective. It provides the individual with the ability to take control of how they are creating their interpretation of the world around them.


  • Paradigmatic Coaching™ can be taught as a standalone coaching model
  • Paradigmatic Coach Certification  requires 120 contact hours of training
  • In cases where the individual is suitably qualified in Neurolinguistics the course requirement is reduced considerably.
  • Paradigmatic Coaching™ is recognised for insurance purposes by Balens Insurance



Paradigmatic Coaching™

Click here for Course details